The Birmingham Promise
Our materials and messaging continually drive support for tuition scholarships and apprenticeship programs.
The Birmingham Promise supports and prepares every Birmingham City School student to achieve economic security, mobility, and prosperity.
They do this by providing high-quality work experiences in the form of internships and apprenticeships. They also reduce the cost of post-secondary education for students from all academic backgrounds. They operate with a relentless student-centric and asset-based approach to ensure that all of Birmingham’s talent is connected to opportunity.
Birmingham, AL
Youth Empowerment, Access to Higher Education, Workforce Development
During our discovery phase, Bloom collaborated with The Birmingham Promise team to identify key messaging priorities and audience segments.
We uncovered the need for materials that not only showcased the program's outcomes but also spoke directly to the values and motivations of their prospective donors. To address these needs, we developed a holistic communications strategy, ensuring alignment across all collateral.
We designed a case for support that framed The Birmingham Promise as an investment in equitable futures. The document combined data-driven insights with compelling stories from students and families to demonstrate the program’s impact.
Case for Support
These concise documents were tailored for specific audiences, such as corporate partners, philanthropic organizations, and individual donors, providing quick, impactful overviews of the initiative’s goals and outcomes.
One-Pagers
We developed a comprehensive annual report for The Birmingham Promise. This stewardship piece highlights the initiative's achievements, financial stewardship, and future goals, while also positioning the organization as a transparent and accountable leader in education and workforce development.
Annual Reports
Our team crafted engaging mailers that combined eye-catching graphics with succinct messaging to drive interest and action among students and families.
Stationary
The Result?
Over the course of our partnership, Bloom Communications Group provided The Birmingham Promise with the collateral materials needed to support their work in cultivating institutional donors and local philanthropists. These funds will directly support tuition scholarships and expanded apprenticeship opportunities, positioning The Birmingham Promise as a leader in workforce development and educational equity.
We got to know Bloom during a critical time at our organization. We wanted to produce a beautiful and impactful annual report, and needed a partner who could take that on while bringing our vision to life. Bloom excelled at working closely with us to understand what we cared about, and then blew us out of the water with their final product. They have also provided me as a leader with spot-on fundraising and fund development insights. There is nothing they don't know how to do!
Communicate Your Impact
Amber Haywood, founder of Bloom Communications Group, offers free 30-minute consultation calls to discuss your organization's communications needs and explore how we might help.
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