Jordan McNair Foundation
The Jordan McNair Foundation's first multi-channel donor campaign contributed to a 1,660% increase in giving.
The mission of The Jordan McNair Foundation is to promote awareness, educate, and advocate for parents and student athletes about heat related illness.
They seek to diminish the occurrence of heat-related illnesses and improve player safety at the youth, high school, and collegiate levels.
Baltimore, MD
Health and Safety, Advocacy for Student-Athletes
Atlanta, GA
The Jordan McNair Foundation partnered with Bloom for expert guidance in expanding their donor base and securing institutional funding.
At the time, the foundation had a growing profile but needed the infrastructure to secure multi-year funding from major donors and foundations. They also required assistance in building a comprehensive development strategy to ensure sustained growth. We tailored our approach to highlight the urgency and importance of this mission, resonating with prospective funders.
The Jordan McNair Foundation was in a critical growth phase and needed a team capable of handling both immediate grant writing needs and long-term development strategy. We brought together a specialized team to manage everything from initial prospect research to crafting compelling grant proposals. Our team would be responsible for targeted outreach and producing high-quality proposals following strategic meetings while running individual giving campaigns to generate funding.
Grant writing
Prospect Research
Donor Campaign Support
Strategic Development Plan
By integrating a strategic donor campaign and prospect research process, we ensured a continuous flow of potential funders and nurtured relationships with key stakeholders. We also managed donor communication and reporting to maintain high engagement levels, which proved instrumental in securing ongoing support.
Our team provided a comprehensive development plan that included securing the foundation’s largest grant to date, their first multi-year funding opportunity.
The Result?
Over the course of our partnership, Bloom helped the foundation secure their largest grant to date, including their first-ever multi-year funding opportunity from the Arthur Blank Foundation. Since their last campaign ran in-house, this campaign saw a 1,660% increase in giving. This crucial support enabled the organization to expand its outreach and advocacy programs, directly impacting the safety of student-athletes nationwide.
We executed Jordan McNair Foundation’s first multi-channel donor campaign to engage lapsed and first-time donors.
Their expertise in grant writing and development strategy has not only secured our largest grant but has also positioned us for long-term success. We are forever grateful for their commitment to our mission of protecting student-athletes.
This funding has provided the resources needed to launch new educational initiatives, expand partnerships with schools, and ensure the long-term sustainability of their programs. The foundation’s reach has grown significantly, helping prevent more heat-related illnesses and deaths in student-athletes in cities across the company.
The Jordan McNair Foundation is now in a strong financial position.
Development & Communication Services
Amber Haywood, founder of Bloom Communications Group, offers free 30-minute consultation calls to discuss your organization's communications needs and explore how we might help.
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